If you’re reading this, you’ve probably gotten your first look at Craft Restaurants’ brand new website, which launched today.
This new site has been a long time in the making. Our original site was designed back when Craft opened in 2001, and a lot has changed about the web — and about our company — in the past decade. Back then, we had only the flagship Craft in New York and it was considered a bonus for a restaurant to even have its own webpage. Nowadays, we’re seven restaurants strong (plus Riverpark and ‘wichcraft), and the identity that you present on the web is just as critical as the experience you create when a guest walks in the door. Design is a really important part of who we are as a company, and we’ve worked with Bentel & Bentel to build restaurants that (I think, at least) are some of the most beautiful in the country. So, we decided to bring One Trick Pony on board get our online home up to snuff.
But the redesign wasn’t just about putting up something that looked nice. We also wanted to make it easier for guests to get the information they’re after, like reservation phone numbers, restaurant locations, and menus. While we were at it, we wanted to do a better job of promoting the charities we support, and telling you about our remarkable team.
Creating this online journal was also an important part of the site overhaul for me. I wanted a place to talk directly to the public (in more than 140 characters) about what’s going on in our restaurants, whether it be events that we’re hosting, new dishes that I’m excited about, additions to our team, or mentions in the press. Sometimes, I’ll use it as a place to talk about things going on in my life outside of the restaurants, too. Basically, it’s a catch-all for what I’m thinking about and doing at any given time.
For now, I’ll keep things short and sweet. Please take a few minutes to tour around the new site, and I hope you keep coming back here for news, recipes, and more.
Cook Often and Eat Well,
TC